The Brand Power of a Custom Wood Phone Case - 10 Reasons
Jun 1, 2018
Phone cases are touched, used and seen every day – nothing else comes close.
1. Ten Reasons Why...
2. Steal this and use it for your clients...
3. A Self-Promo Offer You Can’t Pass Up...
I spent 20 years in corporate marketing buying promo products, and a year on this side of the fence as a supplier to the promotional products industry. Some promo products are simply better at conveying a brand message thousands of times throughout the year. Here’s our take on the top 10 reasons why. Simple, compelling and mostly obvious. Feel free to copy / paste this for your next prospecting email.
Laser engraved phone cases in Aromatic Cedar, Carmalized Bamboo, Mahogany, Shimmering Maple, Black Walnut, Purple Heart and American Cherry. Thanks to Bill Lindsell at Access Uniforms Ink, for letting me use this great picture.
1. Phone cases have high visibility
Seen by the owner up to 30,000 times per year. And, phone cases will be seen by others throughout the users day. People literally hold the phone up in front of them while texting or talking, displaying the case for all to see.
2. Phone cases have excellent utility
Phone cases get used . I have drawers full of promotional USB drives, and a closet full of golf shirts. They were great once, but nothing like a phone case that I will literally carry on my person every day.
3. Phone cases go literally everywhere
Home, work, church, grocery store, daycare, the tradeshow. A custom branded phone case will go everywhere your clients and their clients go.
4. Phone cases are small, lightweight, easy to carry and easy to ship.
5. Phone cases work internationally
Between the iPhone and Samsung Galaxy over 80% of the global smartphone market is covered. For orders of 50 or more, we can add new models to our lineup. Google Pixel 3 anyone?
6. Phone cases deliver instant gratification
I may not wear that shirt until tomorrow (if at all) but the phone case, I can slip on immediately and begin enjoying (and communicating a brand message) right that minute.
7. Phone cases are cost effective
Cheaper plastic cases from China can be had for low single digits. Laser engraved, real wood phone cases, handcrafted in the USA from sustainable forests can be had for less than $10 at reasonable quantity.
8. Phone cases are highly customizable
Of course, plastic cases can be printed with virtually anything, in any color. Wood phone cases with a laser engraving are still highly customizable while delivering the user a more subtle brand image and higher style, increasing the likelihood it will actually be used.
9. Phone cases are fast
Wooden phone cases are laser engraved and assembled in the USA. Reasonable quantities can be built and shipped in days, not weeks.
10. Phone cases are safe.
No batteries, no sharp edges, no warning labels, and no shipping restrictions. Phone cases are safe and easy.
That's it. Maybe phone cases are a bit complex to sell, but the benefits far outweigh the downside.