Introducing Purple Heart & Shimmering Maple, two gorgeous new wood species

  • Jul 21, 2019

New and unique wood options to show your clients.

Introducing Purpleheart and Curly Maple

iPhone cases in Purple Heart & Shimmering Maple

Purpleheart Really is Purple

Purpleheart wood comes from South and Central America, and it really is even more deep purple that it looks in the picture. A truly stunning wood species. 

When freshly cut the heartwood of Purpleheart is a grayish/purplish brown. After exposure to oxygen, the wood becomes a deeper eggplant purple. With further age and exposure to UV light, the wood becomes dark brown with a strong hints of purple. WUDN products minimize this longer-term color-shift by treating the wood with a UV inhibiting finish. It’s like sunscreen for your promo products.

Purple Heart Source Material 4

Curly Maple Literally Shimmers in the Light

Curly Maple is not a species of wood, but the most famous grain variations of the maple heartwood that is prized as one of the best wood types for the creation of musical instruments (most notably guitars, violins and other string instruments). Curly Maple wrapped around pretty much anything becomes as beautiful as it is unique.

Shimmering Maple

Curly maple grain delivers a fascinating pattern that creates the interesting illusion of a three-dimensional pattern. The grain appears to curl along the length of the entire case. The exact reason for the irregular growth of fiber cells inside maple tree’s heartwood is not currently well understood.

The 3D-like effect of curly maple is known as “figure”, and it represents a distortion that is perpendicular to the grain’s direction.



The grain of maple achieves this effect because the fiber cells that grow from the depths of its root to the tops of its canopy twists and turns as it grows, creating a wave-like effect that can be exaggerated in the finished lumber if it is cut in a certain way. The most common way of achieving this stunning grain pattern is by processing maple lumber with the quartersawn tool.

7 wood types for making promotional prolducts

Laser engraved phone cases in Aromatic Cedar, Carmalized Bamboo, Mahogany, Shimmering Maple, Black Walnut, Purple Heart and American Cherry. Thanks to Bill Lindsell at Access Uniforms Ink, for letting me use this great picture. 

No other wood shows off laser engraving quite like maple. It’s dark with clean edges against the bright, light tone of Maple. Perfect for laser engraving logos and text. 

A little more expensive

Both Purple Heart and Shimmering Maple wood options are more expensive, not excessive, Email us for a quote.

About the Author

Cameron Christian Owner, President-CEO, WUDN. After 25 Years in the corporate world, I am creating my own destiny. I bought the business so we can continue delighting our customers with real wood products that are beautiful and functional. Follow us on facebook, Instagram, tweet to @cechrist or email me.

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  • Tags: New, All-Natural Wood Products, Handmade Wood Products, New Products